The idea for Creatives Calling started last year, it was for my final major project, and I wanted to create something I could develop and work on once I had graduated. During my studies I connected with many other creatives, and I found that the reason why people do what they do often has a unique story behind it.

My goal for Creatives Calling is to inspire young people to ‘find their calling’ which influenced the name and the phone motif I have used throughout the branding. I started by designing the logo, I wanted the visuals to feel retro as well as keeping it playful with vibrant colours. I expanded the phone wire to create fun shapes, and I knew the focus for this project was on creating social media templates that I could reuse. The designs were made to have three posts per interview to keep the Instagram grid visually appealing.

As part of this project, I worked with my friend and photographer Jack Groves to direct a photoshoot of my peers as examples of the creatives I would be interviewing. I used props to style the images to look retro. I also expanded my skills by using After Effects to create short motion pieces for the platform’s stories and reels.